[skybrian]

As a consumer, I'm wondering if it would be better for me if ads were more or less expensive. Maybe more expensive would be better? Would it be good if they were taxed, or there were minimum prices that websites could charge advertisers?

Also, is Google's ad tech or third-party ad tech better from a privacy point of view? A lot of people distrust Google, but why would they trust no-name third-party ad tech any more? Are there any online advertising companies that have a better track record on privacy?

It seems the anti-trust framework doesn't map very well to consumer concerns about advertising.