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by ricardo81 1237 days ago
It's (was in cases) a symbiotic relationship. Without sites offering flights, Google could have never offered relevant results to searchers in the first place. Same for any other vertical.
1 comments

No google actually owns the backend of these flight search engines as well[1].

[1]: https://en.wikipedia.org/wiki/ITA_Software

In 2010 though, half into Google's lifetime and well into the time where they were dominant.