[Flicflac]

We often think building courses is the ultimate passive income play. But the reality is that selling a course is neither easy nor passive.

1. I only made about $1500 from two courses I built in the last 6 months.

Considering I spent 3 months on the first course, and 2 weeks on the second, I probably won’t break-even on either course for a long time.

2. I also have a sales conversion rate of 1.5%. That means for every 100 people who land on my course pages, I can expect to make 1.5 sales.

Driving 100 people to a course page is actually very difficult, as it requires somewhere between 50k-100k post impressions to get there.

While attainable for people with a mid-5 figure audience, I’d have to post an insane amount to get that many post impressions to make a sale.

Stories of people making lots of money from course sales are anomalies. The reality is that most course creators likely won’t break-even on their course.