|
|
|
|
|
|
by cldellow
1248 days ago
|
|
|
Meta is cited in the complaint [1]. Google and Facebook realized there was a risk they could each cannibalize the others' margins if they both had to compete in a market with many players. They made a deal to avoid that. The relevant part is around paragraph 187, under the "Google Further Stunts Header Bidding by Working to Bring
Facebook and Amazon into Its Open Bidding Fold" header. Maybe relevant disclosure: I used to work for a company that was a launch partner of Facebook's Audience Network [2]. In a separate lawsuit in 2020, some state attorneys general claimed that Facebook's internal communications showed that FAN was just a smokescreen to get Facebook leverage to make a deal with Google. Oops, silly us. [1]: https://www.justice.gov/opa/press-release/file/1563746/downl... [2]: https://www.facebook.com/audiencenetwork/news-and-insights/h... |
|
|