[brightlancer]

At least in the US, folks seem extremely sensitive to direct prices and are consequently penny-wise and pound-foolish (not in a Vimes's Boots way), where they could've spent an extra 5% or 10% on a better product or service and been happier for it, perhaps even saving more in short-term indirect costs. Even against a "free" product or service, spending $30 or $50 might save multiples in time -- but IME folks are really bad at pricing indirect costs.