This is an interesting thought. What other examples are you thinking of besides the maps? And does this extend to innovations that create a whole new space, or is it just when innovation does an existing thing differently?
I think this was the premise of the Innovator's Dilemma, which showed examples where disruptive competition comes from below, and catches big companies off guard, toppling them, all the while prior they were successfully optimizing their business, until poof.