[scarface74]

The ARPU is a lot smaller and the article even calls out that different markers want local content meaning that content costs will also grow.

[publicola1990]

ARPU could be smaller but the user volumes would be much higher. In absolute terms it could be a significant portion of revenue. Netflix perhaps is not doing as well in these markets, presently.

There are reports that Netflix is doing badly in India, for example, which is a massive potential market.

[scarface74]

Revenue - yes

Profit - no