[jspash]

The description says these are made from "concrete & cement". Is that to help out with Etsy SEO?

I'm curious because I have an Etsy shop and love to talk all things about optimising the shop front. The competition is steep nowadays over there!

[jurgenwerk]

It's intended to immediately differentiate from shops who sell cheap plastic sculptures. My customers appreciate heavy brutalist material I use. I spend zero time optimizing SEO, my product images and descriptions are pretty crappy, so I currently don't have much advice to give in that area! What's your shop?