[revorad]

You've clearly done a lot of work and in the video I noticed some features which might actually be really useful. But will they be worth me taking the time to try out yet another project management system? I don't know, you didn't convince me enough.

What's the one reason I should use your software? You need to communicate that well.

[TheRealLogic]

OK, so concentrate more on benefits - makes sense.

[revorad]

Heh, I know that's the standard mantra, but no I didn't mean it that way.

Even if you do decide to concentrate on a feature, that's ok. But then, you must concentrate.

The bird's eye view feature doesn't sound to me like one on the basis of which you can get people's attention. Getting an overview of things is not where most people spend their time. Most of the time is spent in the little things. I think that's why Basecamp has been so successful. They just nailed the basic stuff. Even if their bird's eye view is not that good, it doesn't matter so much because people don't use it much, so they can learn to live with it.

If you do decide to concentrate on that, then maybe you should target your product to the kind of people who do only look at the bird's eye view. That's probably senior level project managers or executives, to whom you could sell it as a project health dashboard.

[tstegart]

I would second this. Also, have you thought about doing some case study testimonials? They're often an effective marketing technique to give people an idea on how your product will help them.

[TheRealLogic]

Well, it's Catch 22. You need a volume of users to do a good case study and you need a case study to increase the number of users...

[tstegart]

Right, but a testimonial still works as a marketing tool. Surely you have one user who loves your product and will say good things about it? Put that user up on your site and show people how useful your product can be to them.