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I think society will eventually be forced to adopt the broker model often featured in dystopian media. People will no longer trust big corporations and instead refer to local fixers and information brokers to get the information they need (for a fee of course).

"Need a real plumber? Well here's a good one for 5$. A competent lawyer? 50$ and I'll tell you."

The sad thing is that big corporations won't fix this problem unless they are allowed to fully compromise everyone's privacy. The can solve it in another way, but they won't. This is a people problem and requires people solutions (Governments).