[MrOwnPut]

in Twitter's case it would be direct accounts with the advertisers.

you have to make sure you only show certain companies ads next to certain content, or they will pull out.

therefore you need to control the client. only show tier 2 ads next to nsfw content, etc.

[simongr3dal]

Is there even such a thing built in to the current promoted tweets functionality?

[MrOwnPut]

i'm not privy but i very much assume they do have different promoted tweets depending on whether you have the nsfw filter on.

they also aren't going to show certain promoted tweets on certain hashtags, topics, etc.