To be honest, my name, billing address, email, and phone number have been compromised so many times by so many companies by now that I just don’t care any more. I’m about to do my once-a-decade phone number switch anyway. As long as my password/hash and payment info wasn’t compromised, that’s the main thing I care about.
When there are little to no consequences, it will keep happening. We need severe penalties for losing sensitive data, as in, an actual threat to the survival of a company, not some minuscule fine.
I don't disagree that this is sensitive, but isn't it wild to think that only 15 years ago, Yellow Pages was sending directories of name, address, and phone number of everyone in your area.
The book with people’s names, addresses, and phone numbers was the “white pages” or simply “phone book”. The book with business numbers and ads was the Yellow Pages. Get off my lawn.
Yes, I too remember the times when my telecomms provider printed my address into a phone book and sent it out to eastern scammer for them to target me. /s