[gergov]

"Not everybody is like me" would be the number 1, number 2 and number 3 advice I would give to anyone who's trying to start an online business. Like in a "How about you do that as a mantra for 10 hours a day" kind of way, because it's truly astonishing how many people don't get that.

So if you want to cut costs on sales and marketing in your startup, internalize that, because customer acquisition costs are directly related to your not understanding of that principle.

Good thing such a high profile influencer will hammer that point home!