[i_am_jl]

I'm curious how many of those 7.66m created an account, binged a few target shows, then cancelled when they'd watched what they wanted to watch. It's become a more common tactic in my circles, and it could explain the mismatch between hitting revenue and subscriber targets.

[ar_lan]

You know - I do this too, but I've suggested it to so many people and they simply don't/won't do it. Usually it comes down to either of the following:

* They forget, and then retain a monthly subscription charge. * They end up watching some small thing casually and it just remains forever.

The first point, especially, is a big part in why subscriptions work, I believe. Hell, it's definitely why Crunch Fitness is still in business (because they make it impossibly hard to cancel).

This is totally anecdotal, but I'm curious how many people actually set out to sign up, binge, and then immediately cancel.

Also - an aside. I'm pretty fed up w/ services that charge a monthly subscription, and make it totally unclear what happens when you cancel. Some completely shut you off immediately (which is just about the scummiest thing ever, since you... paid for the month already). Others let you finish out your month. This is super anti-consumer IMHO.

[viewtransform]

Warning on franchise fitness gyms: the document you sign for payment is usually with a 3rd party bank not the gym. The gym gets paid by the bank and you owe the bank not the gym. The gym has no incentive to let you cancel. If you complain - it's between you and the bank.

[ar_lan]

I switched to home gymming, so fortunately, this is no longer an issue for me.

[danaris]

I do this with some other services (particularly Hulu), but retain my Netflix subscription because there's (almost) always at least some shows/movies that I want to be watching on there every month.

[bigB]

This is where I am headed this year too, in the bid to save money Ive got an agreement with the kids...1 video subscriber service only at a time, between Disney+, Netflix and Paramount+. We watch what we want to on one, then cancel and switch. Hoping I can stick to it to save some dollars. Netflix is just ridiculously expensive now

[zoklet-enjoyer]

The Last of Us just came out on HBO Max. One episode every Sunday until March. I'm thinking it's to prevent people like me from getting a subscription for a month, binging the one show I want to see, then canceling.

[Alacart]

Also because one of the best ways to become part of the zeitgeist is to force people to have time to talk about it, anticipate it, and generally stretch things out. You don't get the Lost/GOT/etc cultural phenomena nearly as strongly if you release them all at once.