[dkubb]

A friend told me one time about a theory he read about, that has to do with how the brain interprets goal accomplishment with sharing your goals. Apparently, the idea is that if you go around telling people about your goals the brain gets the same kind of "high" as if you had actually accomplished them. This diminishes the likelihood of you completing them because in your mind you've already gotten the benefit and the rest is just a lot of extra effort.

I wonder if it's the same thing with Facebook and other social networks. By "socializing" on FB the brain gets the same kind of high as if you had actually spoken to the person, thus making you feel satisfied with the social interaction so you don't seek them out.