[ctdonath]

I recall Bauch & Lomb (sp?) doing something like this with contact lenses: three prices were offered for three different packagings ... and the general public was outraged when it was discovered the content of those packages were exactly the same. Dell got beat up for something similar, offering different prices depending on how you navigated thru the website to a given product's page.

Price discrimination has its place, and if not handled with care those paying more because it's worth more to them will resent the treatment.