[purephase]

This doesn't make any sense at all. Every one has different reasons for wanting most products. It's this nuance that is at the foundation of the entire field of marketing, and finding appeal for any product in the marketplace.

There are products that are extremely niche that serve very specific purposes that are considered very successful, and there are products that serve very broad appeal across a wide subsection of the population that by all metrics would be considered "failed" (e.g. loss leaders).

The mere fact that you can walk into most restaurants or grocery stores and see an explosion of plant-based alternatives, and that the meat industry itself has been one of the main investors in this space should provide all of the evidence that is contrary to the point you're making.

This article is, quite frankly, an author in search of a specific narrative.