[brodouevencode]

Beef prices have fallen in the US over the past year (quite unlike all other meat) because farmers increased production. That certainly contributes to the "flop", but anecdotally no one I know (in the US) likes or even seeks out the fake meat. It's just not accepted here as far as I can tell (and I work in the restaurant/hospitality industry).

[gonehome]

Depends where you live, in SF, LA, Vegas, Austin, and Miami I have impossible burgers all of them time - even Mighty Taco in Buffalo has impossible meat and Buffalo is last to get anything (they “allowed” Uber ten years after everyone else).

The high quality fake meat is great - really satisfies the want for a burger or hot dog since becoming vegetarian and makes a lot of dishes where something like ground beef is usually called for very similar to what I used to have.

[brodouevencode]

Of course there are markets where it has been more readily adopted than others, but even in those markets it's not performing the same as it has in Europe or Asia.

[gonehome]

Yeah, I was just sharing my own anecdote - I know lots of people that eat it and I’ve personally had it in lots of cities when traveling.