[prometheus76]

BTW it's "mimetic" as in "mime" or "copy" as opposed to "memes".

[jongjong]

Makes sense. Thanks for pointing this out.

On a tangent, I can see a connection between the concepts 'meme' and 'mime'. I suspect they both involve mirror neurons. Viral memes spread by being relatable.

[prometheus76]

The phrase comes from the work of Rene Girard. Look up "mimetic theory" or "mimetic desire" if you want to learn more about the concept.