[Semaphor]

> Letztlich wird das der Verbraucher entscheiden. Vorstellen können wir uns alles.

which is far better translated to

> In the end, the consumer will decide. We can imagine [doing] anything.

Which is extremely noncommittal (and also the only thing that makes sense)

[onli]

No, this was extreme. When that interview came out it was completely astonishing to read that this option is in play at all for such a traditional meat processor. Other companies would have talked about their tradition and old strengths they should not give up, and said something like "we expect there to always be a market for our high quality meat products". But he opted for a different route.

> (and also the only thing that makes sense)

Companies die all the time because they refuse to adapt to a changing market, especially private german companies. Adapting to the market might be "the only thing that makes sense", but that is in no way the default position. Think about how much force was necessary to get german car companies to even just make alibi electric cars, even though it was completely obvious that not investigating that path would lead to their destruction in the next decade.

[Semaphor]

> When that interview came out it was completely astonishing to read that this option is in play at all for such a traditional meat processor.

The meat producer who had already been dominating the vegan refrigerators… It’s not as if their prediction of 40% for the next year came out of nowhere.