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by nate_martin
1254 days ago
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Compared to Netflix and even YouTube, TikTok has an extremely tight dopamine feedback loop. Any buffering of a video after a scroll event could result in the user's attention being lost and the session ending. My guess is that they've spent a lot of time optimizing video load because of how correlated with their revenue it is. For Netflix doing this optimization might not be worth the increased infrastructure cost. |
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