[techdiff]

Thank you! We tested several ways of sending but the highest response rates and the most candid data came back via SMS.

On response rates, it's around 20% more responses via SMS than email or chat apps. This is the same for marketing delivered via SMS - the percentage is lower but compared to email, etc. it's relatively high.

In terms of the data quality - we think it's because SMS is not a "company owned" platform that could keep logs, etc. Maybe it feels safer for the end user so they're more honest.

Also, the interaction is fast and fun. We get responses initially via emoji and within the text comment you can hashtag and mention other staff. We're working on MMS support so people can send photos too. It's not globally supported but it works in the US at the moment.