[ziml77]

Apple has always charged those kinds of prices for RAM and storage upgrades. They don't care that their devices aren't a value purchase. And as long as people buy their products and pay those kinds of prices for upgrades, they really have no reason to change.

[coder543]

At one time, the prices kind of almost made sense. Apple just hasn't really "remembered" to update their upgrade prices for the last 5 years or so, and now they really don't make sense. I expect Apple will adjust upgrade prices to reflect reality at some point, but they will certainly milk this "forgetfulness" for as long as they can.

[Nullabillity]

At one time Apple had to be competitive with aftermarket upgrades.

[nicoburns]

They have, but it used to be the case that these components were user-upgradeable.