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by masklinn 1254 days ago
Ultra since pro is the baseline adjective.

Not that I find the naming any good but Max v Ultra would have been more of a head scratcher.
2 comments
wpm 1254 days ago
Apple Marketing under Joz has been in love with this Pro-Max-Ultra tiering, and it's mind boggling. Very very confusing to have Max(imum) be the middle tier. If Ultra was Ultimate, maybe it'd make more sense, but Pro-Ultra-Max just makes more sense.

But even Max kinda stinks because it's basically the same word as "Macs". Max Macs, Macs Max. Ugh

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achairapart 1254 days ago
Also: Pro is messing up with the well-known and familiar "Pro" as in Macbook Pro and Mac Pro. I.e.: "Hey, look at my new Macbook Pro M2 Pro!"

Then, this is also used - completely unrelated to the CPU in there - in the iPhone line-up, in a whole new mixed-up level ("look at my new iPhone Pro Max Ultra!"), as well as randomly for other hardware (AirPod Max?).

What a mess. Actually, this is worse then 90s Apple.

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jslql 1254 days ago
I assume Max is better since there’s nothing higher than the maximum.
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masklinn 1254 days ago
Which is why it's more of a head scratcher. Pro < Max < Ultra.

The Max is a Pro with (up to) double the number of GPU cores (and memory controllers), the Ultra is two maxes stapled together: https://arstechnica.com/gadgets/2022/03/apples-m1-ultra-tape...

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