[techdiff]

This was the failure of the first version of the build years ago. We had positive and negative links sent via SMS in that one, which took you to a page where you could add a comment - anyone with some level of dev knowledge worried about hitting the links and certainly about commenting on the page.

The decision for us to house the whole interaction within SMS was also a response to links in SMS getting much sketchier to click. Emoji responses are more expensive to run, but they're smoother to work with and more useful for team feedback.