[techdiff]

Thanks so much for this one - great insight! We use eNPS as shorthand, it's the easiest way for people to grasp what we're trying to achieve but we're actually measuring through a binary initial question, followed by an open comment. The binary along with the timeframe seems to force an "on balance" measure of the week, so sentiment fluctuates with the business activity, initiatives, wins and losses. Within this, we're building features to gain context by asking the exec team on their comment against the week ahead of results, which is useful when taking a long view on sentiment moves. The best way to view the results you get from this is absolutely about detecting emerging issues, resolving ongoing challenges and improving communication. But the dream for us would be to tie business data into the commentary from staff, clients and stakeholders to form a rounded view of problems, and potential solutions.

On your last paragraph - we're looking at incentive programs but we don't desperately need them. Over the long test timeframe, we've averaged 60+% each week for responses (40% within the first 60 mins) and one in two leave a comment with it. In all honesty, our current data is skewed by some companies in the system testing with us and not pressing their team to actively participate which has dropped the weekly average by ~10%. We're going to add a disengaged score (people who haven't responded for 3 consecutive weeks) and a super-engaged score (the opposite of that). Our customers have said they're more worried by the disengagement level than the negative sentiment because it means the team don't care at all.

Thanks again, this is some great stuff for us to think on!