[gatonegro]

Hard work is a means to an end. People want to work hard when their efforts are likely to have some meaningful result—higher pay or a promotion, if talking about a job; a good grade or admission to some institution or program, if talking about education; having a positive impact on someone else's life. Judging by the tweet author's bio, I assume he's focusing on employees and jobs.

Despite what founders and CEOs might think, most employees have no interest in working towards their "vision", particularly if that requires a large sacrifice of personal time and energy in exchange for barely enough money to survive and nothing else of any importance. Probably an unpopular opinion to express on this site, but it is what it is.

Don't expect people to "work hard" for you, especially if you're not going the extra mile yourself to compensate and acknowledge said hard work.