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by chimerasaurus 1245 days ago
I’ve built my product career working on projects that present risks to the status quo for companies.

This isn’t unique to Apple. Not to defend them specifically, but a company willing to focus on long term is the exception.

Most companies have leaders that are given goals that constrain them to short term gains. It drives truly suboptimal long-term decision making, but it also usually aligns with their incentives.

Changing that view takes (1) an existential threat, (2) a lot of data, and (3) a team that can execute quickly and reliably once a window opens.