[seanalltogether]

Kessler is undaunted, saying HBO regards cord cutting as a temporary phenomenon that will go away once the larger economy improves.

That is a profoundly terrible research on their behalf. Yes I cut my cord because it was cheaper for me, but i didn't do it to save money, I did it because cable tv simply isn't worth the money for me. paying for streaming hbo would definitely be worth it however.

[smcnally]

Kessler is catering to his audience here: remember, HBO butters its bread via their deals with cablecos, not through direct relationships with you or me. Maybe some day they'll want to own the relationship and disintermediate the middlemen cablecos. For now, they're the folks who pay HBO, so it's not in HBO's interest to piss them off by giving you and me more ammo in efforts to cut cords.