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by fluidcruft 1252 days ago
It's not about sending email. They hash the normalized email and use the hash to track activity across websites and services to build user profiles for real-time ad bids.
1 comments
AstralStorm 1252 days ago
Fancy that, this requires an explicit opt in by GDPR.
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Cthulhu_ 1252 days ago
In theory yes; in practice, they'll track you anyway because it's not a crime unless you're found out, sued, and don't survive the lawsuit.

I'm sure there's a lot of "underground" data transactions happening where the source of data is obfuscated.

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tgsovlerkhgsel 1252 days ago
Facebook (of all places!) is one of the few companies that makes this transparent.

If you have a Facebook account, and live in GDPR-land, go check which companies illegally passed on your data (https://www.facebook.com/adpreferences/ad_settings -> Audience based advertising) and report them!

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trompetenaccoun 1252 days ago
Step 1 in defending your privacy: Sign up to Facebook and give them your data.
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Nextgrid 1252 days ago
That hasn't stopped them before: https://iapp.org/news/a/belgian-dpa-fines-iab-europe-250k-eu...

And of course with such a small fine it's basically guaranteed they will continue breaching it since it makes them way more money.

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