[londons_explore]

The energy ratio and cost being terrible doesn't matter for some PR usecases.

Imagine being able to sell Formula 1 this fuel so the whole industry can claim to be green and try and try to re-attract young crowds who are turned away by un-greenness?

The fuel could cost 100x as much, and it still wouldn't be a big issue.

[shanebellone]

"Imagine being able to sell Formula 1 this fuel so the whole industry can claim to be green and try and try to re-attract young crowds who are turned away by un-greenness?"

I loled. They could use ground unicorn for fuel, and I still wouldn't be interested.

[prewett]

I'm thinking that the demographic allegedly being turned away for "un-greenness" would be downright appalled at using ground up unicorn for fuel...

[williamscales]

Formula 1 is going to move to “sustainable fuel” in 2026, so you’re exactly right