[ct]

If they want to succeed:

1) Distance themselves from the "Windows" branding (like they did with the XBox) -- as most people just upon hearing "Windows" won't even wait for the "phone" part and will automatically associate it with a negative connotation, whether warranted or not, with the desktop OS and Windows Mobile.

2) First impressions are the most important, and while people might actually like it if they were forced to use/try it for a few days the most crucial thing is it appeals to the consumer during the first few mins in the store. Every time I've watched someone at the store play with a WP7 they just immediately move on to the more "glossier" home screens of iPhone/Android. If it requires them to add embellishments to the home screen for the sake of sales despite violating a Metro design principle then that's what needs to be done. You have to give people what they like/want and not be stubborn about sticking to certain principles and/or give options in addition to Metro if you're struggling and about to go down in flames.

3) Treat developers better. Right now there's so much uncertainty in the WP7 development ecosystem wrt Silverlight and XAML/C#. Personally I'm at stalemate on the platform as I don't know if it's a waste of time to focus on XAML/C# if Silverlight/WPF is going to die, and whether all of that is going to be replaced with HTML/JS and/or WinRT/C++. Maybe after a year or two the dust will settle and the messaging for what to use for development will become clearer. But that's a significant time of lost opportunity to market share as developers will just stick to Objective-C for iPhone or Java for Android to avoid wasting time throwing away XAML/C# code for later HTML/JS, WINRT/C++, etc...