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by potatolicious 5270 days ago
> "MS dropped roughly 100 million on marketing. They sold less than 100,000 units on launch week."

And I'm wondering how anyone in MS marketing is still employed. You just blew $100m on promoting a product and sell 100K units - how are you not fired? (out of a cannon)

Where did all of that money go? I remember seeing a single TV ad at WP7's launch, and nothing more. In comparison, Verizon practically plastered my local transit system in Droid ads for that launch, and guess what, people were talking about it.

Between Seinfeld and this, I'm not sure why there hasn't been a complete and thorough house-cleaning in MSFT's marketing department.

1 comments

> Where did all of that money go? I remember seeing a single TV ad at WP7's launch, and nothing more.

Remember the "Really?!" campaign? I saw this ad at least 50 times last fall.

Here it is in glorious Silverlight: http://www.microsoft.com/en-us/showcase/details.aspx?uuid=b8...