[openknot]

> "If I search some review I scroll past all of the official review sites and find some random nobody who appears to be expressing their own experiences."

That strategy has been tainted for a while. Lots of seemingly legitimate comments from nobodies on social media like Reddit are actually from old accounts bought by companies, especially for product reviews (this is an explicit strategy by certain marketers). Even many enthusiastic product recommendations from YouTubers are influenced by sponsorships (oftentimes, even if they disclose that they were paid to make the sponsorship, they then say that they "genuinely" support the product even if it turns out to be defective).

The best way to evaluate a review is more based on examining the content of the review (instead of skipping to the conclusion), rather than who the person is. A person's small blog with in-depth reviews is often very reliable. YouTubers with in-depth reviews (rather than quick product recommendations) are also reliable. Certain review sites are also likely reliable (Wirecutter is okay, though sometimes their recommendations are biased towards ease-of-use rather than getting the best result from a product), but it's best to look at what the reviews actually say (as I agree that other popular review sites are influenced by undisclosed sponsorships).