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by liberia 1250 days ago
Sorry to hear about your bounce rate. But even though ADs do not correlate to more sales, your message / slogan / unique selling point is in the minds of prospects, and the purchases will be potentially delayed.

I'm only saying this because as a consumer, I bought stuff roughly a year later when I had the money, even after seeing the AD a year ago! ADs plant the seed, then sales naturally follow, albeit delayed.