[osigurdson]

I like #7 very much. One should talk a lot about your concept before building it. Don’t worry about anyone stealing your idea.

[uditgoenka]

Very true. One can copy the product/idea but cannot copy the process and distribution.

[osigurdson]

Also, people usually have their own unproven ideas that they would explore if they had time. Copying a proven idea (perhaps with small tweaks, etc.) is much more likely.