[dchuk]

Margins in trucking simply can’t accommodate self driving without the costs of shipping having to go way up. The tech is expensive, we’re probably decades away from true self driving with no minder in the truck on open roads, who the hell knows how the regulatory landscape will shake out, this stuff may never work in bad weather conditions (blocking half the country for half the year). And even with self driving, you still have fuel/charging costs, tires, etc. and someone has to load and unload the truck.

The most likely beachhead will be desert lanes in places with low regulations where the middle mile is autonomous but things are handed off to a real driver for getting to the actual warehouse. That’s complicated/limited use cases/more expensive for the same product. Tough sell.

I work directly in heavy duty trucking tech. Our customers are the biggest fleets in the country. All of them are exploring the tech to not fall behind, but behind closed doors every trucking leader will admit we’re nowhere near operationalizing self driving. Not to mention it’s unclear if the biz model for autonomous trucks is to sell the tech (then who is liable when the robot kills someone?) or to sell trucking capacity, the latter squarely making the autonomy companies competitors of trucking carriers vs vendors. It’s messy as hell.

Self driving is the VR of logistics. “We’re a year away” for the next 25 years is where my bets are being placed.