[karussell]

> I'd imagine a driver would still be required at the wheel in case of emergencies for the foreseeable future.

Yes, and manual work for on/off-loading or even paper work is still not uncommon. I can imagine that self-driving on long highways will come as a first step to avoid longer stops (no sleep time required) or to avoid a second driver.

> Clearly, given the cut-throat nature of the business, there would necessarily need to be a revenue impact otherwise no one is going to use the proposition.

I was wondering why route optimization wasn't mentioned in the post. Lot's of innovation happened in the past years. (With "route optimization" I mean both, the route selection between two points and also optimization of the order of multiple stops.)