[b112]

I know lots of people that picked up "bottle x" based purely on hype, not whether they like it or not

There is a pizza place down the road, "State of Mind", which has all sorts of crazy slices. Mostly, they look good, with taste seemingly taking second place to cool, or wow factor.

I am convinced that the people ordering there, do so for appearances.

I think this makes sense, as a lot of people really have poor taste buds. They often, as in your example, cannot tell the flavour differences betwen burbons, but, want to get the good stuff.