[washadjeffmad]

Does high-level mean "commoditizing qualities that don't increase the costs of amortization?"

Because the premium EU and US markets pay for clothes that don't poison customers doesn't seem to come strictly from societal values (we still permit some amount of pollution and harmful compounds in our products and environments, just not obvious or acute ones), but a healthy respect of the mechanisms and agency these groups have to affect a business's revenue.

"Values" could also reasonably be euphemism for "finance".