[mattbrewsbytes]

If the pull into VR is sold as "<insert social-media-app> but now in VR!" or "shopping cart in VR!" its just not going to catch on.

The phone can be looked away from pretty easily. If they can accomplish that with VR headsets/eyeglasses somehow that could be a tipping point.

[throwaway4aday]

No thanks. VR is about the experience, not the content. Its killer app is being together in the same space as other people, not shopping or posting text. More immersion is better so it doesn't matter if you can easily look away from it, ideally you would have a smart passthrough that lets you bring elements of your surroundings into VR so that you can easily pick up a drink or find your couch. Moms won't be using VR as a time sink while they're waiting in the car to pick up the kids, they'll be using it when the kids are in bed so they can go out for drinks and a movie with their friends.