[cableshaft]

> Though, to your point, much of the increase occurred in 2021 - it just never came down.

Yeah, the data is inflation going down (and not to negative values) year over year, not prices going down. Just means prices are inflating slower, not going negative.

And shrinkflation has been around for decades. It was a thing even when inflation was at 'normal' 2% levels.

Edgar Dworsky is the guy that all the media companies bring on as the expert on shrinkflation (just look up his name, pretty much all news sites have articles about him), has had his blog up pointing out all the instances of shrinkflation since as far back as 2006[1].

[1]: https://www.mouseprint.org/