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by koz1000 1257 days ago
Why do all the tech? The goal is to have the ultimate model of just-in-time manufacturing: to never run out of supplies and, without sounding creepy, to know precisely what the customer plans to order and have it in a bag in and in their hands the moment they arrive at the store.

There are upstream benefits for marketing to see the feedback of their campaigns in real-time, but this is mostly about keeping inventories low and service times lower. That equates directly to profit.

CFA isn't the only chain working on this, but they're the most open about how they're implementing the infrastructure.