[endisneigh]

people are expecting and wanting at least AirPod level success here. I can't think of a mainstream product that's direct to consumer that's "niche", perhaps inherently so

[dragonwriter]

> I can’t think of a mainstream product that’s direct to consumer that’s “niche”

Well, yeah, that’s kind of trivially true; “mainstream” and “niche” are antonyms.

[endisneigh]

in a sense, yes, but something popular enough could border on mainstream despite the product category being niche, like apple watches.