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by a5seo
1250 days ago
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Reading this was hard because having failed a few years ago, after 7 years and $3m raised for a B2B content marketing startup, it all rings so true. We hired a VP of Sales (who was previously VP of Sales at a public company) when we had $20k MRR (avg deal size was $3k/mo), non of the four founders /wanted/ to lead sales, we hired a $5k/mo PR firm… we blew so much money trying buy our way out of figuring out repeatable GTM motions. Realistically, as founders, we were not up to the task. |
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In the end, my team broken up. Cofounders (my best friends) left. We are not friend anymore.
I closed that company and start a new one. Luckily, things are better now. Dont outsource sale, someone need to do that. That is a hard lession