[Shinmera]

Yeah. Even around announcements and reveals there's a lot of scares going around. The industry has historically relied very heavily on a big launch hit, so the marketing around that had to be very carefully massaged, and release of information controlled as a consequence.

I'm personally sceptical that it's healthy to be this caged about things, but I don't have any numbers to back this up -- though I suspect nobody else does either, given how marketing is always just a crapshoot.