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by chiefalchemist 1253 days ago
You'll likely still need someone with sufficient JS skills. The key will be for the designers to think in such terms (i.e., components).

In nearly every (marketing) agency I've worked at, the designers envisioned themselves as creatives. "Boundaries? Not us. We live outside the box..." Trying to get them to understand you can have the same underlying structure and just bend it with CSS wasn't something they've wanted to imagine. The idea of reusing (read: not creating from scratch) isn't in their DNA.

Again, this isn't all web designers. But marketing agencies do a lot of non-enterprise design and dev.
1 comments
bobthepanda 1253 days ago
Marketing is one portion of web design.

At a lot of BigCos, the designs are supposed to be standard outside of the once in a generation refresh. One of the advantages of a big brand is a consistent, known quantity, and so things have to be harmonious; Starbucks is not out there making crazy new cups for every new drink they sell, every McDonald's location looks more or less the same, etc.

A lot of the variation we've seen in the early web was because web was something that a lot of people were outsourcing, but these days web is more integral, theoretically.

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chiefalchemist 1253 days ago
Yes. To my point and yours, SB's hero or product card can have exactly the same underlying markup as McDee's. Where those brands, and brands, are able to part is the CSS.

The irony is, marketing agencies that do web design work for multiple clients should be looking to leverage web component bricks. The majority I've seen, are not; at least not yet.

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bobthepanda 1252 days ago
Eh, brands are internally consistent but rarely consistent with each other to the point where that would be less trouble than it’s worth. If you tell a client they’re not compatible with you, they’ll just find someone else to hire.
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chiefalchemist 1252 days ago
They're not deciding. The FE dev team is. Look at Bootstrap or Tailwind. Those tools have been adopted by many teams across many companies. A solid library of web components isn't going to be all that different. Who wants to reinvent the wheel then you can pull one off the shelf and get going?

There is not a single soul in marketing at any company - small or big - that's going to see, "Before you deploy I want to see the markup..." :)

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