[letitbeirie]

> running them more successfully

The time scale that success is defined on is important here.

The root of the issue seems to be that manager types don't view profit as the market's reward for making a good product; they view it as the product itself.

If a product's quality is sufficiently high to begin with this can be great.

Once quality dips to the point where it softens demand though, it can be the beginning of the death spiral [0] (tl;dr: when production chases revenue downwards and the company suffocates under its fixed costs), and market perception/demand lags cost-cutting product changes so the causes and effects can be very difficult to link through financials alone.

[0] https://www.accountingcoach.com/blog/what-is-the-death-spira...