[jonfw]

> When Luntz consulted for the Bush administration, “global warming” was a growing concern that the White House didn’t want to deal with. So Luntz suggested shifting from calling it “global warming,” which sounds scary, to calling it “climate change,” which at the time at least sounded much less intimidating. It was apparently luck that it ended up being the more accurate term anyway.

For me- work life balance is already taking advantage of creative wording. If I discuss "work life balance" with my employer- I don't really want to talk about my personal life. Really, what I'm talking about is managing expectations, hours, or responsibility.

But, the optics of saying "work life balance" are much better than "reducing responsibility"