[sph]

The second rule is "call it low carb", unless you want to describe that terrible diet made of almond flour pizzas and cookies full of sweetener.

It's sad how commercialised the word "keto" has become, lost all of its meaning, and gave free ammunition to its critics.

At least in the zero-carb/carnivore world there is no leeway for companies to package it, or housewives to bastardise it. Good luck turning steaks into zero-carb donuts.